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Is It Up? Is It Down? For Everyone Or Just Me?

Ever wondered if your website is down for just you or for everyone? Sometimes you try to access a website and can't figure out if it's only down for me.

In our fast paced world, information and knowledge are key drivers of the economy. Technology has also become an integral part of everyday life, and people value finding information in the ever increasing web world. Blogs and websites have become crucial parts of businesses and brands. It is almost obvious that a person in need of something will first search for that thing on the internet to know where and how to find it. In many industries, more than 90% of purchasing decisions are influenced by an online search. Businesses, therefore, should make sure that their websites are functioning optimally so as to be sufficiently competitive in the market.

Even with a strong internet connection, sometimes we try to access a site but can’t go through because it is either too slow or totally inaccessible. We are left to wonder whether it down for us or everyone. At that moment, we start looking for other sites that can help us get what we want.

Knowing that your website is available to those looking for it is imperative. A website may be well designed and sufficiently functional but not always available. It might be down or slow at times, which might negatively affect business. A business that thrives on high online presence largely depends on customer satisfaction. If your site produces a poor experience for the user, search engines such as Google will penalize the site’s search results ranking. Ranking low on search engine results leads to fewer new customers accessing your site and therefore loss of business.

It is impossible to be with your computer all day and night refreshing your website every other moment to ascertain that it is up. There are some easy ways to monitor your site’s uptime. Uptime monitoring is the regular checking with your server to ensure that your site is up. checkisitup.com is an uptime monitoring site that helps you to know whether your site is up or down. 

Below are some reasons to monitor your site:

1.Protect your business from a negative perception

Whichever business you have, whether it is brick and mortar or an online beauty store, maintaining a good brand name is vital. You need to protect the image of your brand consistently. Customers must be satisfied with your services for them to come back. Frequent downtime issues can destroy the reputation of your brand and business. Just as good news spread fast, a bad notion about your business can spread equally fast through the internet. Monitoring and managing your site is the best way to prevent unwanted reputational hazards.

2. Keep your customers happy

Your repeat and existing clients keep you going. You need to focus on keeping them happy. Site's uptime is even more important for customers that have subscribed to your products and services on your website. For services mainly based on cloud storage such as online software services, high levels of uptime are required to ensure that customers are always happy. 

A prolonged downtime issue is a sure exit ticket for many clients. With the ever increasing competition in today's business world, your competitors might be just one click away. You cannot give your clients even the slightest chance to leave because they will surely go.

3. Avoid losses

Let’s do some math here. Assume a company that relies on online presence to make sales reports an annual profit of $14.8 billion. This amount translates to $29,000 per minute. Today, 99% of uptime experiences approximately 7 hours of breakdown per month. Most website organisations meet the promised uptime (usually 99%) in the most suitable conditions. For our company here, the 7 hours of breakdown would lead to a loss of about $146 million per year. A survey carried out in 2007 revealed that Amazon lost $3.48 million due to a downtime phase that lasted for only two hours in June of that year. These survey results show how website uptime is vital to online stores and any other business relying on online presence.

4. To obtain best ranking on search engine results

Your search ranking depends on many factors among them the downtime and speed of your website. Google usually detests downtime issues. If your site is down for one or more days, it can suffer a huge setback that can affect the way it is ranked by Google in its search results. To avoid such penalization, always monitor your website to ensure that it is always online and accessible to search engines.

5. Detect hackers fast

Did you know that hacking is one of the potential reasons for downtime issues? A hacker can derail the uptime of your site and introduce malicious code that can spell doom for your site. Website monitoring can help you to solve these issues fast as it informs the webmasters about the unusual interference by text or email on frequent intervals. Uptime monitoring is, therefore, one way to ensure that your site is secure.

6.Ensure your hosting provider is reliable and trustworthy

Uptime is usually one of the selling points of hosting providers. Most of them offer a 99% uptime guarantee. But how can you know whether your hosting provider really follows through on that guarantee? Uptime monitoring services help you to collect the statistics of when your site is up or down. You can use the information you get to know whether or not you have a trustworthy hosting provider.

How to check whether your site is up or down using checkisitup.com

checkisitup.com provides a very easy way to check whether a site is up or down. When you go to this site, there is a field where you are supposed to enter the URL of the website you are monitoring. After entering the URL, click “up?” and wait for a few seconds to obtain your results. The results include an IP address that leads you to the email of your hosting provider.

It is never fun or exciting to log into your social channels or email only to find out that people are trying to reach you because your site is down. Neither is it good to attempt pulling up your site only to realize it has downtime issues and is inoperable. Website downtime can potentially cost you new business opportunities, brand reliability and search engine rankings. It is crucial for every site owner to invest accordingly in uptime monitoring to ensure success in business.